Ethers Physics Games

This project consists of two parts: branding - the design of the logos of the World of Physics Ethers game series - and the graphic design of the games.

The logo concept design came first. It was important in it that the core name - ETHERS - be recognizable across all logos; that it is adaptable to the different games; that it represents both the specific game and its being part of physics; and that it appeal to children: look warm, fun, and friendly.

The same concepts apply to the game design. Here Ioana worked with the game designers to understand what is important about each piece, how they will move or be animated, and how they will work together, so that differences are highlighted when necessary, the right amount of detail is provided, and the game appears engaging.

This project consists of two parts: branding - the design of the logos of the World of Physics Ethers game series - and the graphic design of the games.

The logo concept design came first. It was important in it that the core name - ETHERS - be recognizable across all logos; that it is adaptable to the different games; that it represents both the specific game and its being part of physics; and that it appeal to children: look warm, fun, and friendly.

The same concepts apply to the game design. Here Ioana worked with the game designers to understand what is important about each piece, how they will move or be animated, and how they will work together, so that differences are highlighted when necessary, the right amount of detail is provided, and the game appears engaging.

As in the Build-a-Bird app illustrations, a textured background has been added so that the game have a tactile quality and appear less digital.

Only the Fluid Ether and the Gravity Ether games have been developed so far, which is why their logos are more developed as well.