Wrigley Village Street Banners - Long Beach, CA - Ioana Urma
California poppy representing the sun street banner on Pacific Ave, Wrigley Village, Long Beach, CA
California poppy representing the sun street banner on Pacific Ave, Wrigley Village, Long Beach, CA

Wrigley Village Banners

These 5 street banner designs were completed as a public art project in Long Beach, which meant involving the community in the concept and approval processes. The community liked the designs so much that they asked for them to be turned into murals.
The following themes were suggested by community members: the sun and gardens, and the architectural styles that define Wrigley Village: Art Deco, Spanish Colonial, and Tudor.
To these Ioana added the bike path along the Los Angeles River Estuary, since it is a truly amazing park space, particularly for LA, and to promote bike riding as a sustainable and healthy means of transportation. Many people in the neighborhood already ride bikes.

Street Banners

Pacific Avenue, Wrigley Village, Long Beach, CA

For

Arts Council for Long Beach, representing the Long Beach Redevelopment Agency

MATERIALS + DIMENSIONS

Vinyl
34″ x 96″
Art Deco architectural style street banner on Pacific Ave, Wrigley Village, Long Beach, CA
Art Deco architectural style street banner on Pacific Ave, Wrigley Village, Long Beach, CA
These 5 street banner designs were completed as a public art project in Long Beach, which meant involving the community in the concept and approval processes. The community liked the designs so much that they asked for them to be turned into murals.
vintage/sepia tone  photo with street banners in bright colors along Pacific Ave, Wrigley Village, Long Beach, CA
The banners are drawn in a 20s-30s style, including the font, to correspond to the period of urban development during which “the village” was born.
Spanish Colonial architectural style street banner on Pacific Ave, Wrigley Village, Long Beach, CA
Spanish Colonial architectural style street banner on Pacific Ave, Wrigley Village, Long Beach, CA
The following themes were suggested by community members: the sun and gardens, and the architectural styles that define Wrigley Village: Art Deco, Spanish Colonial, and Tudor.
To these Ioana added the bike path along the Los Angeles River Estuary, since it is a truly amazing park space, particularly for LA, and to promote bike riding as a sustainable and healthy means of transportation. Many people in the neighborhood already ride bikes.
bike path along the Los Angeles River Estuary street banner on Pacific Ave, Wrigley Village, Long Beach, CA
bike path along the Los Angeles River Estuary street banner on Pacific Ave, Wrigley Village, Long Beach, CA
Tudor architectural style street banner on Pacific Ave, Wrigley Village, Long Beach, CA
Tudor architectural style street banner on Pacific Ave, Wrigley Village, Long Beach, CA
The banners are drawn in a 20s-30s style, including the font, to correspond to the period of urban development during which “the village” was born.
The color order is designed so that they feel like a lively assembly and not look obviously repetitive.
street banners along Pacific Ave, Wrigley Village, Long Beach, CA
street banners along Pacific Ave, Wrigley Village, Long Beach, CA
color order for street banners along Pacific Ave, Wrigley Village, Long Beach, CA
All the elements on the banners, both building and landscape forms, though re-colored and re-shuffled, come from the neighborhood.
The color order is designed so that they feel like a lively assembly and not look obviously repetitive. All the elements on the banners, both building and landscape forms, though re-colored and re-shuffled, come from the neighborhood.
architectural and plant forms from the neighborhood for street banner designs, Wrigley Village, Long Beach, CA

Work/Credits

Design & Photos: Ioana Urma. Printing & Installation: Arts Council for Long Beach.