Iridescent and the Technovation program logos

Branding: Iridescent

Working with Iridescent since its inception, Ioana created the organization’s visual identity (and that of its Technovation program): logo design, posters, stickers, flyers, T-shirts, brochures, banners, certificates, website badges, organizational charts, diagrams for funding, presentations, and reports.
This has been an ever-evolving process, as the educational non-profit constantly reorganized and reclarified its focus.
So as to maintain some consistency during this rapid growth, graphic elements repeat, becoming something akin to the organization’s symbols or language. Some of them, such as the diagrammatic animals and molecules, come from science and engineering educational T-shirts & posters. Others, such as the drawings of children doing experiments or the paper airplanes - all from Iridescent’s actual courses - come from earlier marketing materials.

Identity Design

Logos & Marketing Materials

For

Iridescent (International STEM Education Non-Profit)
Iridescent logo/brand T-shirt
Working with Iridescent since its inception, Ioana created the organization’s visual identity (and that of its Technovation program): logo design, posters, stickers, flyers, T-shirts, brochures, banners, certificates, website badges, organizational charts, diagrams for funding, presentations, and reports.
Iridescent slogan stickers
Iridescent slogan stickers
Stickers
Iridescent, Summer of Science course mailer brochure
Iridescent, Summer of Science course mailer brochure
Mailer/Brochure
Iridescent B&W photocopiable Engineering Bootcamp Spanish Flyer
Iridescent B&W photocopiable Girls & Mothers Science Flyer
Fill-In Photocopiable Flyers
This has been an ever-evolving process, as the educational non-profit constantly reorganized and reclarified its focus.
Iridescent Programs Info-Graphic
Organizational Info-Graphic (to break-down complexity & multitude of programs)
Iridescent Programs Info-Graphic Zoom-In detail
Iridescent-ONR Bronx Studio opening banner
Iridescent Web Donate Collage Image
The main goal in the identity design has been to represent Iridescent as a fun, approachable, experiment driven, children’s STEM educational foundation: bright colors, friendly forms, STEM graphics, images of children and parents doing experiments.
So as to maintain some consistency during this rapid growth, graphic elements repeat, becoming something akin to the organization’s symbols or language. Some of them, such as the diagrammatic animals and molecules, come from science and engineering educational T-shirts & posters. Others, such as the drawings of children doing experiments or the paper airplanes - all from Iridescent’s actual courses - come from earlier marketing materials.
Iridescent 2009 achievement calendar
Iridescent science diagram stickers
Stickers
Iridescent Family Science Program Flyer
Iridescent Family Science Program Flyer
Ioana also helped to coin the slogan “I imagine. I invent. I engineer.” and provided copy editing as needed.
The main goal in the identity design has been to represent Iridescent as a fun, approachable, experiment driven, children’s STEM educational foundation: bright colors, friendly forms, STEM graphics, images of children and parents doing experiments.
Iridescent orange banner with drawings of people and children doing experiments
(Vinyl) Banner
Iridescent's Technovation program website badges/buttons
Technovation Website Badges/Buttons
Ioana also helped to coin the slogan “I imagine. I invent. I engineer.” and provided copy editing as needed.
Iridescent's Technovation program logo painted by hand on rusty storage tank in India, with girls in front
Iridescent's Technovation program trial posters
Iridescent's Technovation Challenge program logo, alone and combined with Citi (bank) in front
The Technovation logo, which came much later than Iridescent’s, remained purposely similar, so that it looks like it is part of the same organization. While Iridescent’s logo embodies the essence of the non-profit by showing a child, supported by a parent, throwing a paper airplane, the Technovation logo, in the same font, shows a teenage girl instead (this is a program for teenage girls) and the flight path of the plane has turned into a circle representing re-design (it’s a coding program).
The Technovation logo, which came much later than Iridescent’s, remained purposely similar, so that it looks like it is part of the same organization. While Iridescent’s logo embodies the essence of the non-profit by showing a child, supported by a parent, throwing a paper airplane, the Technovation logo, in the same font, shows a teenage girl instead (this is a program for teenage girls) and the flight path of the plane has turned into a circle representing re-design (it’s a coding program).
Iridescent's Technovation program poster in orange with drawings of students
Iridescent's 2015-2019 Strategic Plan cover
Iridescent's 2015-2019 Strategic Plan excerpt
Iridescent's 2015-2019 Strategic Plan excerpt
Iridescent's 2015-2019 Strategic Plan excerpt
Iridescent's 2015-2019 Strategic Plan excerpt
Iridescent's children's engineering course certificate
Iridescent's Technovation program certificate

Work/Credits

Design: Ioana Urma. Photos of program participants: Iridescent.