Loaded with meaning, images can both confuse, and clarify. They can make us both want, and want to leave. They can frighten us, and put us at peace. As filmmaker Andrei Tarkovsky once said, "An image can... make itself felt." (Sculpting in Time, p. 38); it has a direct path into our understanding, into our mind, requiring no additional translation or cognitive processing.

To captivate an audience, one must be quick and charming. To infuse that audience with information that will be remembered, one must be concise. The more complex the information is, the more concise one will need to be. The same holds true for images. Generating an image that is both beautiful (attracting curiosity) and clear in concept (informative) requires thorough diagrammatic analysis, based on profound research of the subject that needs to be illustrated and explained.

I am passionate about using the communicative power of an image for good social purpose, to support cultural and educational efforts and events. I want to create highly conceptual visual material that will be used to motivate, inspire and educate. So far I have had the opportunity to do this by working with various educational groups and artists (filmmakers and writers). One of the posters I designed was a semi-finalist in the 2009 National Science Foundation (NSF) International Science & Engineering Visualization Challenge.