(cultural) event publicity

Posters, flyers and invitations to advertise various artistic or non-profit events and their achievments.

The graphic representation is strongly based in the concept of the work or event advertised. Often the designs are accompanied by a myriad of studies to try to understand what the client is imagining. There are many different ways to illustrate a subject, each with varying strengths, meanings and interpretations. One needs simply to choose.

The basic premise is to create an image that captivates and focuses the attention, while making one curious to attend.

Suggestive note to clients: less text on a poster or invitation is better (unless there are two pages). Lengthy descriptions confuse and take away from the main message of: What? When? Where?

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