IOANA: Iridescent Strategic Plan IOANA: Iridescent Strategic Plan IOANA: Iridescent Strategic Plan IOANA: Iridescent Strategic Plan IOANA: Iridescent Strategic Plan IOANA: Iridescent Strategic Plan IOANA: Iridescent Strategic Plan IOANA: Iridescent Strategic Plan IOANA: Iridescent Strategic Plan IOANA: Iridescent Strategic Plan

strategic reports

The design of Iridescent’s Strategic Plan was based on the desire to make a brochure that is easy to flip through and find things in. Thus the sections are color coded, and if one were to print it out, the horizontal color tab would stand out as an easy guide through the booklet.

It was also important to have it look fresh and forward looking, and represent the fun aspect of the organization educational direction: thus the minimal or clean layout, bright colors, jumbo photographs, large scale of the color boxes, and large areas of “whitespace.”

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DIMENSIONS
Letter

CLIENT
Iridescent

WORK/CREDITS
Layout, Illustration/Diagrams, Photo Selection:
Ioana Urma

DATE
2012