IOANA: My Model Body, Chicano Park, San Diego IOANA: My Model Body, Chicano Park, San Diego IOANA: My Model Body, Chicano Park, San Diego IOANA: My Model Body, Chicano Park, San Diego IOANA: My Model Body, Chicano Park, San Diego IOANA: My Model Body, Chicano Park, San Diego IOANA: My Model Body, Chicano Park, San Diego IOANA: My Model Body, Chicano Park, San Diego IOANA: My Model Body, Chicano Park, San Diego IOANA: My Model Body, Chicano Park, San Diego IOANA: My Model Body, Chicano Park, San Diego IOANA: My Model Body, Chicano Park, San Diego

my model body

The humorously critical project offered people an opportunity to compare themselves to the supermodel silhouette: face to face in the imaginary impression of a mirror, or at real physical scale.

The idea was born out of a serious concern with the publicized woman's body - our social obsession with thin ideals - that falls nowhere close to average or, for the majority of the population, healthy.

The installation was organized so that it is spatially interactive. For this reason, and to increase curiosity, the figures are painted different colors on different sides.

Text added another layer of humor, criticism, and curiosity, as people walked around this maze of bodies to see what is written on each piece and side.

The supports were specifically designed to invite people to get right up to the silhouettes easily.

As opposed to some projects which look better on - and are sometimes designed for the - camera, this one was experienced better in person. This is due to its human scale and one’s 3D perception within a small space. In most photos, due to the wide angle camera lens, the spacing looks farther between the bodies, and the installation feels flatter. It was actually quite cozy and felt very 3D/spatial in person.

Finally, for those curious as to how the silhouette came to be: it arose out of a very long and painstakingly detailed comparison of the highest paid supermodel’s bodies, as depicted in published photographs. There are many more thinner models out there; this study was concentrating on what is considered “ideal.” Photographs of models may appear thinner than these silhouettes because they are always shown in very high heels, which stretch their legs out even more, and they pose at extremely weird angles, which aim to hide their - already small - hips. You never see a model straight on.

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VIDEO by the founder of FIGMENT walking through the project (low res)
more photos

DIMENSIONS
9 pieces ±7’ tall, over a 25’ x 25’ area

MATERIALS
Outdoor grade wood (marine grade plywood, MDX, redwood), steel, plexiglass, spray paint

LOCATION
Chicano Park, San Diego, CA

COMMISSIONING AGENCY
FIGMENT San Diego

WORK/CREDITS
Design & Fabrication:
Ioana Urma

Engineering Double-Check:
Radu Urma

CNC Routing & Lasercutting Text Stencils:
Zach Hoevet & Ioana Urma

Steel Plates:
Ramcast

Site-Assembly:
Ioana Urma, Priscilla Chung, FIGMENT San Diego Volunteers

DATE
2013