IOANA: Wrigley Village Street Banners, Long Beach IOANA: Wrigley Village Street Banners, Long Beach IOANA: Garden Sun Wrigley Village Street Banner, Long Beach IOANA: LA River Bike Path Wrigley Village Street Banner, Long Beach IOANA: Art Deco Wrigley Village Street Banner, Long Beach IOANA: Spanish Colonial & Tudor Wrigley Village Street Banners, Long Beach IOANA: Wrigley Village Street Banners, Long Beach - Color Sequence & Art Deco Banner IOANA: Wrigley Village Street Banners, Long Beach, Process - Era Reference Posters IOANA: Wrigley Village Street Banner, Long Beach, Process - Neighborhood Forms/Vegetation

wrigley (village) street banners

The following series of (5) street banner designs were completed as a public art project in Long Beach. The community was thus involved in suggesting the topics they felt visually and meaningfully represent their place, and in approving the designs.

The following themes were suggested by community members: 1. the sun + gardens (Banner 1), and 2. the architectural styles that define Wrigley Village: Art Deco (Banner 2), Spanish Colonial (Banner 3), and Tudor (Banner 5).

To these Ioana added the bike path along the Los Angeles River Estuary (Banner 4), since it is a truly amazing park space, particularly for LA, and to promote bike riding as a sustainable and healthy means of transportation (many people in the neighborhood already engage in it).

The banners are drawn in a 20s-30s style (including the font) to correspond to the period of urban development during which “the village” was born. All the elements on the banners (both building and landscape forms), though they have been re-colored and re-shuffled, come from the neighborhood.

The community liked the designs so much that they asked for them to be turned into murals.

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DIMENSIONS
34” x 96” x 5 designs

LOCATION
Long Beach, CA
Pacific Avenue, Wrigley Village, between Pacific Coast Highway & Willow Street

COMMISSIONING AGENCY
Arts Council for Long Beach, representing The Long Beach Redevelopment Agency

WORK/CREDITS
Design:
Ioana Urma

Printing & Site-Install:
City of Long Beach

DATE
2011